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Effective Date: 2021-10-02
This Privacy Policy describes how Filter Optix AS (“Filter Optix”, “we”, “us”, or “our”) may collect, share, and use any personal information when you visit or make a purchase from filteroptix.com (the “Site”). By using the Site, you hereby agree to the collection, processing, disclosure and use of personal information in accordance with this Privacy Policy.
Please also refer to our Terms & Conditions (“Terms of Service”), which are incorporated as if fully recited herein. Terms defined in the Terms of Service that are not defined herein shall have the same definition as in the Terms of Service.
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional (any) information if you contact us for customer support or whenever communicating with us in any other way. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Order information
Customer support and contact information
Customer account information
Newsletter subscription information
Disclosure for a business purpose: shared with our processor Shopify and marketing apps.
The Site is not intended for individuals under 18 years of age. We do not intentionally collect any Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at support@filteroptix.com. If we become aware that a child under 18 has provided us with Personal Information, we will delete such information from our files immediately.
We may share or disclose your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example, but not limited to:
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. Our European customers must follow the link to the European Interactive Digital Advertising Alliance’s opt-out page at: https://www.youronlinechoices.eu/.
We use your Personal Information to provide the Site and our services to you, which includes, but not limited to: offering products for sale, processing payments, shipping and fulfillment of your order, tracking of your order, returns of product(s), customer support, marketing purposes, and keeping you up to date on new products, services, and offers. Your Personal Information also helps us to develop and improve the Site, our products and services.
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. Although your Personal Information and your profile might be deleted this information may still be stored indefinitely in our backup and archival records. We reserve the right to use, transfer, sell, and share aggregated, anonymous data about our users as a group for any business purpose, such as analyzing usage trends and seeking compatible advertisers and partners. For more information on your right of erasure, please see the "Your rights" section below.
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to transfer it to a new service or third party (if your portability request is technically possible), and to ask that your Personal Information be corrected, updated, or erased.
If you would like to exercise these rights, please contact us through the "Contact" section below.
Transfer of Personal Information
To provide the services in this Privacy Policy, we may provide your Personal Information to our direct business partners or other parties established outside the EEA. We will only do this if there is an adequate level of protection for the processing of your Personal Information. This means, for example, that we use a model agreement of the European Commission and conclude agreements to ensure the safe handling of your Personal Information.
Through Shopify your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
You have to right to complain against the processing of your Personal Information or other issues. For more information about this and how to file a complaint please see the "Contact" section below.
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. Cookies are harmless and occupy only a small space on your hard drive.
We use a number of different cookies, including functional (or technical), performance, and advertising cookies. The cookies are either first-party cookies, which are put on our Site by Shopify, or third-party cookies, which are managed and placed on our Site by third parties with our permission. The different cookies on our Site are used for the following purposes.
- Technical cookies are first-party cookies that are necessary/required for the proper functioning of the store, to provide our services and to protect our Site. These cookies make your experience on our Site better by allowing the website to remember your actions and preferences (such as items you have added to bag, login details and currency selection, etc.). This means you don’t have to re-enter this information each time you return to the Site or browse from one page to another.
- Performance cookies gather analytics and statistics on how our Site is performing, gaining valuable insight for us to make improvements and optimise our Site and services. These cookies provide information on loading speed and how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We use data from vendors including, but not limited to, Shopify and Google Analytics, and Facebook Pixel.
- Advertising cookies are third-party cookies used for marketing purposes (behavioural targeting ads). These third-party cookies track your online activities to deliver more relevant (personalised) advertising based on your interest, and also to limit the number of times you see an ad. We use third-parties including, but not limited to, Facebook Custom Audiences" and Google Ads to deliver targeted advertisements to individuals who visit our Site.
The length of time, or duration, that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years (at most) from the date they are downloaded to your device. You can also remove the cookies manually before the expiration date (see below).
Please see Shopify's Cookie Policy for more information about cookies and duration: https://www.shopify.com/legal/cookies.
Please note that we have no control over the use of cookies and collection of Personal Information by third parties. Therefore, we recommend that you read their privacy policies.
Facebook's Privacy Policy: https://www.facebook.com/policy.php
Google's Privacy Policy: https://policies.google.com/privacy?hl=en
You can control, manage and remove cookies in various ways. Please keep in mind that removing or disabling/blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible or function optimally.
When you visit our Site for the first time, a pop-up is displayed indicating that if you click the "accept"-button, you accept the cookies and plugins as described in the pop-up and this Policy. You can also choose to enable or disable cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. Here you can also remove the cookies manually. For more information about cookies and on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
In case you want to disable any advertising cookies, but still want full functionality of our Site and you accept cookies for Google Analytics, you can do so by selecting the option "Block third-party cookies" (or equivalent) in your browser settings. To exercise your rights or opt-out of certain uses of your Personal Information, please follow the instructions in the “Behavioural Advertising” section above.
You can always change your Cookie Preferences at any time here.
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Our Site is fully encrypted by using an SSL certificate to ensure that your connection to our Site remains private and secure, so that no data including your Personal Information, can be intercepted as it goes over the network.
An SSL certificate, which stands for "Secure Sockets Layer", is a security protocol and a small data file that has two important functions:
- Data Encryption: The SSL certificate enables encryption, which means that the sensitive information exchanged via the website cannot be intercepted and read by anyone other than the intended recipient.
- Authentication and Verification: The SSL certificate has information about the authenticity of certain details regarding the identity of a website, which it will display to visitors when they click on the padlock symbol or icon located beside the URL in the address bar. A trusted Certificate Authority (CA) determine if an SSL certificate should be issued to a website. The CA has to follow very strict rules and policies about who may or may not receive an SSL certificate.
Other security measures we take:
The Site may contain links to other sites or third-parties that are not operated by us. We therefore have no responsibility or liability for the content, privacy policies or practices of these linked sites. This Privacy Policy applies solely to Personal Information collected from you through the Site.
Your privacy and the protection of your Personal Information is of great importance to us. We do our best to ensure that your Personal Information is secure and protected against any loss, theft, alteration and unauthorised access, disclosure and use. Please note that no transmission of data over the internet is guaranteed to be 100% secure, and it may possible that third parties intercept, access or take control of Personal Information unlawfully. Therefore, regardless of all the precautions and security measures taken by us, we cannot ensure or guarantee the complete security of your Personal Information.
We may change this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Please review this page periodically to see any updates to the information provided here. Your continued use of our Site means you accept any changes to this Privacy Policy. Please refer to the “Effective Date” at the top of this page to see when this Policy was last updated.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@filteroptix.com.
If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with your local data protection authority (DPA). See links below for information.
Europa: https://edpb.europa.eu/about-edpb/board/members_en
Norway: https://www.datatilsynet.no/
UK: https://ico.org.uk/make-a-complaint/
For other countries, including USA, use the following link (change country in dropdown menu): https://www.dlapiperdataprotection.com/index.html?t=authority&c=US
We will normally respond to your request within one month. This term can be extended if the request is proven to be complex or tied to a specific right. You will be notified about a possible extension of this term within one month.
